post-template-default,single,single-post,postid-58568,single-format-standard,select-core-1.6.1,pitch-child-child-theme-ver-1.2.1,pitch-theme-ver-3.8,ajax_fade,page_not_loaded,smooth_scroll,grid_1300,vertical_menu_with_scroll,blog_installed,wpb-js-composer js-comp-ver-6.11.0,vc_responsive
Trade show giveaways and freebie guide to impress your visitors

Trade show giveaways and freebie guide to impress your visitors

Do you want to make a long-lasting impression of your brand at your next trade show? Offering the right promotional items can be the key to success. Whether you call them promotional products, or trade show giveaways, everyone loves a good freebie.

By providing trade show giveaways in your unique exhibition stand design, you can increase brand awareness, attract people to your booth, enhance goodwill and leave a lasting impression on attendees. According to the research, 85% of consumers remember the brands that gave them free items. So, a one-time distribution of giveaway items at a trade show could keep customers highly engaged with your brand for an extended time.

Advantages of trade show giveaways and freebies

Increase the brand visibility

  • Trade show giveaways present a valuable opportunity for businesses to enhance their brand exposure.
  • By giving promotional items featuring the company logo or name, businesses can effectively guarantee that their brand is showcased to a vast audience of attendees at the trade show.
  • These items serve as miniature billboards, serving as a lasting reminder of the brand even after the conclusion of the event.

Engagement of visitors

  • If you select promotional items carefully, you can draw a large crowd to your company’s booth at a trade show.
  • Attendees are frequently interested in booths that provide giveaways, resulting in increased foot traffic that allows businesses to interact with potential customers.

Generate more leads

  • You can generate leads at trade shows by investing in good quality promotional products.
  • You can offer giveaways in exchange for the contact information of visitors. This information can help you with post-event follow-up.

Answering these inquiries will help you in developing trade show marketing strategies that will increase foot traffic to your booth and distinguish your company from competitors. The better your organization understands its target audience at trade shows, the more opportunities it will have to expand its client.

Give competitive advantage

  • Giving trade show giveaways can provide your business with a healthy competition with your competitors.
  • If you invest in unique, innovative, and high-quality items, your brand can distinguish itself and make a lasting impact on attendees.

How to choose the right giveaway items for a trade show?

Understand your target audience

  • You have to understand your target audience before considering any giveaway gift.
  • You can conduct a detailed analysis of demographics, preferences, and challenges faced by your target market.
  • As you consider a custom stall design in UAE, in the same way, you can customize the gifts to truly connect with your audience. This helps your brand to make a guaranteed long-lasting impression.

Consider your budget

  • When you are selecting items for trade show giveaways, it is important to consider your financial constraints.
  • If you define a fixed budget from the beginning, you can examine various economical yet effective gift choices.
  • It is important to maintain an appropriate balance between the price and quality of your promotional items or gifts.
  • By carefully allotting your budget, you can optimize the effectiveness of your giveaways while staying within your financial boundaries.
  • It is mandatory to instruct your employees to award giveaways only to those visitors who perform specific actions such as attending a presentation, scanning a badge, or exchanging business cards as a strategy to generate leads. This will reduce the budget for gifts.

Align with your business brand

  • Carefully choose trade show giveaways that are aligned with your brand identity.
  • It is essential to guarantee that these items explain your brand’s message, values, and aesthetic.
  • By integrating your logo, colors, and tagline into the gifts, you strengthen brand recognition. This alignment boosts brand visibility during the event and also post-event.
  • For example, if you are green company, it is advisable to avoid plastic items as gifts and instead consider eco-friendly or reusable products.

Best trade show giveaways to increase the leads

Product samples

  • When you are distributing product samples to visitors, it is a highly effective method for showcasing your products.
  • When you customize your exhibition stand design, create some space for testing your products or services.
  • Attendees are more likely to engage with your discussions when allowed to try a product at the exhibition.
  • This freebie enables attendees to gain better insight into your product, leading to more confidence while purchasing your product.

Bluetooth speakers and headphones

  • Audio equipment such as Bluetooth speakers & headphones make excellent trade show giveaways due to their versatility.
  • When selecting headphones as a giveaway, it is advisable to provide your brand logo cases to ensure visitors remember your company for a long period of time.
  • Bluetooth speakers and headphones used by attendees immediately on the show floor or in their hotel rooms, making them excellent gifts.

Water bottles

  • Distributing reusable water bottles as a promotional offering at trade shows is likely to attract foot traffic to your booth, as nowadays attendees are keen to use eco-friendly products.
  • Reusable water bottles can serve as the best friend for attendees to maintain hydration while walking in the trade show.


  • T-shirts are highly desired as trade show giveaway items, with attendees eagerly seeking to acquire as many free t-shirts as possible.
  • By incorporating t-shirts as a promotional item, you can attract a large number of attendees to your trade show booth.
  • Remember t-shirts are a promotional item that attendees will wear throughout the trade show, enhancing brand visibility and driving traffic to your booth.

Reusable bags

  • Reusable tote bags are not only efficient for transporting items at the trade show but also serve a practical purpose in everyday life.
  • Attendees will value the convenience and utility of these promotional items, linking your brand with a commitment to sustainability.

Concluding thoughts

Choosing the right promotional items to give away at a custom stall design in UAE can be a difficult task, but if you do it correctly, you can see an increase in booth traffic and attendee engagement with your brand. Try to avoid any budget or logistical issues. By doing so, you are sure to achieve success.

No Comments

Post a Comment